Vanessa Rázuri Ruiz's profile

E2 Extreme | Branding & Packaging

"Energy and Strength: The Power of Viking and Samurai" 

In the realm of nutrition and wellness, strength and energy are paramount elements that drive us to push boundaries, conquer challenges, and reach our goals. These fearless and potent values have been symbolized by two legendary symbols throughout history: the fearless Vikings and the disciplined Samurai. On our journey to create an exceptional protein powder brand, we drew inspiration from the unwavering determination of these two iconic warriors. They epitomize the essence of strength in its purest form and are the soul of our brand. Vikings embody brutality and tenacity, while Samurai represent discipline and mastery. These two symbols have become the guardians of our commitment to potency and vitality. 

The Color: Red-orange and black have been deliberately chosen to convey our passion for energy and strength. Red-orange radiates the intensity of a blazing fire, while black symbolizes elegance and mystery. Together, these colors merge to create a powerful spectrum that reflects our dedication to propelling you toward your goals with unwavering energy. 
Typography: We've selected an octagonal typography, with sharp lines and angles that represent solidity and determination. Each letter embodies firmness and perseverance, reminding us that inner strength is the key to achieving our goals.
Illustrations by Adriana Hiromi Cule Vargas
E2 Extreme | Branding & Packaging
Published:

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E2 Extreme | Branding & Packaging

Published: